The Importance of Screen Printing for Small Business

Running a small business can be difficult, especially if you’re just starting out. Because of this, small businesses should consider looking at using screen printing as a way to help market their products and services. Below you’ll discover more information behind screen printing and the benefits it has for small businesses.

What is Screen Printing?

This printing technique uses a mesh screen to transfer an image to a surface, such as paper or cloth. It uses various types of inks that are later dried in a massive dryer to help cure them.

Screen Printing vs. Digital Printing

In today’s world, technology runs almost everything, including printing services. However, digital printing has a few drawbacks compared to screen printing. Digital printing doesn’t have as vibrant ink colors compared to screen printing. It also isn’t ideal to use on items that have distinctive shapes, such as water bottles, because it can’t be manually moved around the item’s curves as with screen printing. Because of this, screen printing is often the best option for small businesses as it gives them more options.

Why is Screen Printing Important for Small Businesses?

Screen printing is important for small businesses for many reasons:

It Helps You Market Your Business

Screen printing allows you to spread the word about your business through various mediums. It lets you create shirts, bags, flags, and posters with your logo that can help you to gain the attention of potential customers.

It Has Many Creative Options

Small businesses will also find that screen printing lets you be extremely creative when it comes to designing unique products. You’ll have hundreds of different ink options, stencil designs, and mediums to choose to allow you to let your imagination run wild.

It’s Affordable

Another benefit of screen printing for small businesses is that it’s very affordable. This makes it ideal for small business owners who are on a budget to use.

It’s Durable

The ink used with screen printing is very durable. This means that even if the item is washed or used often, the printed logo and design on it will last for many years. Because of this, it also makes screen printing an economical option.


Branding Apparel can be great for a variety of occasions such as job fairs, trade shows, or making sure your team looks official at all times. For more information about NE Design’s custom design screen printing, embroidery services, branding, t-shirts, and apparel services, or for answers to general questions please contact us, or call us directly at (617) 247 2028!

If you own a small business and are looking for creative ways to help market your products and services, NE Design can help you. we are skilled in the art of screen printing and can work to design distinctive pieces that can help your business gain valuable brand recognition, and increase your brand’s public exposure!

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