The Benefit of Branding Your Apparel

In terms of marketing, branded apparel offers a pretty big bang for your buck. Placing your company name or logo onto a wearable item is a fast track to brand awareness. Along with increasing visibility, though, branded apparel offers quite a few more advantages that will translate into the numbers you’re looking for sales-wise. Here are the four top benefits of branding your apparel.

It Creates a Corporate Culture

The way you have your employees dress at work has a huge impact on the corporate culture you are looking to build. Branded clothing is available for nearly any uniform style you can think of, from the professional polo or button-down to the casual t-shirt, so it’s easy to select a style that reinforces the company’s values, goals, and mission. As employees wear the name of the company throughout their day, they’ll be more inclined to stand as a good representative of the business.

It Shows Unity

Having your employees wear branded apparel while at work does more than just indicate the type of business it is. It also indicates that there is unity within the team of employees; research has shown that employees who wear a uniform are more likely to work together to solve problems. Additionally, your customers will be able to easily find and identify members of the team, making them feel more at ease.

It Improves Customer Opinion

Many modern customers feel most comfortable making a purchase from a visibly professional business. In their minds, this often means how employees are dressed. Branding your apparel will not only show unity within the team but will help improve customer opinion of the company. When they see a team that works together to solve customer issues quickly, they’ll associate your business name and logo with a pleasant experience, making them more likely to return. Corporate branded wearables are a sure sign to customers that employees are a recognized expert that can help them.

It Motivates Loyalty

Branded clothing isn’t just for employees; it’s also a great way to encourage loyalty from customers. Giving out branded t-shirts or hats as a freebie for returning customers will not only keep them coming back to you, but they’ll be free advertising when they wear your item.  They’ll also be likely to share their positive experience with your brand when asked about something they’re wearing


Branded Apparel can be great for a variety of occasions such as job fairs, trade shows, or making sure your team looks official at all times. Embroidery and screen printing are both very good options for a variety of projects. Once you decide what the item is that you want to put your logo or design onto, you’ll be able to better decide which method to choose.

For more information about NE Design’s custom design screen printing, embroidery services, branding, t-shirts, and apparel services, or for answers to general questions please contact us, or call us directly at (617) 247 2028!

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