How to Increase Your Business or Event Visibility through Screen Printing
Owning your own business is a challenging endeavor, and there seems to be no shortage of difficulties that pop up along the way. One of the biggest obstacles small business owners face is simply how to get their brand out there. Marketing and advertisements can be costly, whether you’re talking about newspaper ads or billboards. Fortunately, one way to improve your brand’s visibility is through simple screen printing. Here’s how:
What is Screen Printing?
You’ve probably seen screen printed items before without realizing what it was or how it is done. Screen printing is an easy, cost-effective way to add logos or company names to all types of wearable items and accessories. T-shirts, hoodies, hats, bags, even pens, and mugs can all be screen printed.
The method used includes a customized design put onto a screen which is then covered in a special type of ink that will bond to the item and retain its shape and color for a long time. It is a very inexpensive alternative to other types of advertising that your small business could use.
One area that separates successful businesses from the less successful ones is proper branding. Branding means making your company easily recognizable and is usually done through consistency with logo, naming, and color scheme. Think of any of your favorite brands of soda or fast food or ice cream; chances are you are thinking of the logo you’ve seen a thousand times in shops or on signs.
Screen printing clothing items with your specific brand’s colors and logo means that people will associate those things with your business. The stronger a mental image is in their mind, the more readily people will connect it with the services or products your business offers.
No Extra Effort
One of the great ways that screen printing helps build visibility for your business is by offering an extremely easy way of advertising. In fact, you don’t have to go out of your way at all to get your brand out there. By simply wearing items with your logo and company name on it, you can simply go about your regular daily activities, from grocery shopping to a walk in the park, and your brand will be visible to anyone who can see you. Instead of renting out a costly and stationary billboard, you become the billboard. Even better, you take your advertisements wherever you want to go!
CONTACT THE BRANDING EXPERTS IN BOSTON
Branding Apparel can be great for a variety of occasions such as job fairs, trade shows, or making sure your team looks official at all times. Embroidery and screen printing are both very good options for a variety of projects. Once you decide what the item is that you want to put your logo or design onto, you’ll be able to better decide which method to choose.For more information about NE Design’s custom design screen printing, embroidery services, branding, t-shirts, and apparel services, or for answers to general questions please contact us, or call us directly at (617) 247 2028!