When it comes to marketing your small business, it can be tricky to understand where to start. Social media? Billboards? With so many attractive options, choosing the best one for your company is a challenge. But to get the best business growth, especially when you’re just starting, branding is key, and there’s no better way to show off your business than with branded merchandise, especially screen-printed items. Curious to know how something as simple a screen printing can grow your business? Read on to learn more!
It Builds Your Brand
Bringing attention to your business is more than just sharing what your company can provide – you also need to make your business recognizable so that people remember who you are and what you do. This is called branding. Choosing a logo, text style, and company colors will turn your business into a familiar brand, and screen printing this style onto wearables or other items will help ensure that people know and remember your business.
When you think of screen printing, you might only think of wearables like t-shirts, sweatshirts, and baseball caps, but screen printing is so much more versatile than just that. While clothing is a much more common option for printing in this way, the technique can also be used on coffee mugs and plastic cups. And if that weren’t enough, screen printing is also possible on balloons, decals, wood, ceramics, metal, and paper, so you are free to choose from a variety of items that you want to help build your brand.
For small businesses, every penny counts. When you’re looking to market your products or services, investing a lot of money into advertising might seem like a wise idea, but screen printed and other branded materials can offer a lot more bang for your buck. Purchasing a commercial to run on TV or radio can be quite costly and doesn’t always get the return you were hoping for. But with bulk-buying screen-printed t-shirts, hats, or even mugs, you’ll be getting a lot more than you pay for. And when an individual receives one of your specially branded items, they’ll see the value of that particular item and not the wholesale price, which further raises your business’ image.
It Gives You More Exposure
A billboard may seem like a great idea for advertising your business since a lot of people might pass by every day. But they can be very expensive, as mentioned above, and don’t get as much exposure as you might think. But wearing a shirt or jacket with your finely tuned brand screen printed on it means you’re getting free advertising by going about your regular business all day long. From the grocery store to the shopping mall to picking the kids up at school, wearing screen printed items means more eyes are on your brand.
CONTACT THE SCREEN PRINTING, EMBROIDERY & BRANDING EXPERTS IN BOSTON
Branded Apparel can be great for a variety of occasions such as job fairs, trade shows, or making sure your team looks official at all times. Embroidery and screen printing are both very good options for a variety of projects. Once you decide what the item is that you want to put your logo or design onto, you’ll be able to better decide which method to choose.
For more information about NE Design’s custom design screen printing, embroidery services, branding, t-shirts, and apparel services, or for answers to general questions please contact us, or call us directly at (617) 247 2028!