In the game of marketing and advertising, the goal is always to get your brand in front of as many eyes as possible and to have them remember it. But we’re not talking about boring billboards or quirky commercials. Instead, branded clothing is the way to go, no matter the industry or type of business you own. Branded clothing can easily be introduced to uniforms and marketing campaigns to catch the eyes of your audience and potential customers. Here’s how.
Why is Branding Important?
Before we get into why branded clothing is a great way to go, let’s talk about why branding is important. Brand recognition is a goal that every company works for. It means that the company is seen and readily associated with a great product or service. By using specific colors, images, or words, people will begin to recognize your company and be aware of its growing presence. Studies have shown that the more consumers are exposed to a brand, the more loyalty and positive feelings they have to that business. In other words, being recognizable and familiar is key to better business.
The presence of branded clothing is a surefire way to maximize your brand’s exposure. When brought in as part of employee uniform, the brand – including your logo, company colors, or slogan – will be highly visible and will be associated with the products or services you provide. Additionally, branded clothing can also be sold or given away as a promotional giveaway, meaning fans of your brand will be happy to sport your company’s name anywhere they go. In turn, your company gets a lot of free exposure, bringing in both return customers and new customers alike.
If you’ve ever wanted to run an ad or rent a billboard for your business, you know that it can be exclusively expensive, making it hard for new or smaller businesses to get ahead in the advertising race. Television and radio spots can be equally difficult to produce and pay for. Plus, these ads aren’t always monetarily worth it for how many customers they bring in. And as we mentioned before, exposure is everything, and a stationary billboard might not get that much.
Branded clothing, however, offers even better returns for a mere fraction of the cost. T-shirts, polos, jackets, and even hoodies with your brand silkscreened or embroidered on them cost a fraction of the price of traditional advertising for much more exposure, so you can save more money to invest in your growing company.
CONTACT THE SCREEN PRINTING, EMBROIDERY & BRANDING EXPERTS IN BOSTON
Branded Apparel can be great for a variety of occasions such as job fairs, trade shows, or making sure your team looks official at all times. Embroidery and screen printing are both very good options for a variety of projects. Once you decide what the item is that you want to put your logo or design onto, you’ll be able to better decide which method to choose.
For more information about NE Design’s custom design screen printing, embroidery services, branding, t-shirts, and apparel services, or for answers to general questions please contact us, or call us directly at (617) 247 2028!