The Importance of Screen Printing for Small Business

Running a small business can be difficult, especially if you’re just starting out. Because of this, small businesses should consider looking at using screen printing as a way to help market their products and services. Below you’ll discover more information behind screen printing and the benefits it has for small businesses.

What is Screen Printing?

This printing technique uses a mesh screen to transfer an image to a surface, such as paper or cloth. It uses various types of inks that are later dried in a massive dryer to help cure them.

Screen Printing vs. Digital Printing

In today’s world, technology runs almost everything, including printing services. However, digital printing has a few drawbacks compared to screen printing. Digital printing doesn’t have as vibrant ink colors compared to screen printing. It also isn’t ideal to use on items that have distinctive shapes, such as water bottles, because it can’t be manually moved around the item’s curves as with screen printing. Because of this, screen printing is often the best option for small businesses as it gives them more options.

Why is Screen Printing Important for Small Businesses?

Screen printing is important for small businesses for many reasons:

It Helps You Market Your Business

Screen printing allows you to spread the word about your business through various mediums. It lets you create shirts, bags, flags, and posters with your logo that can help you to gain the attention of potential customers.

It Has Many Creative Options

Small businesses will also find that screen printing lets you be extremely creative when it comes to designing unique products. You’ll have hundreds of different ink options, stencil designs, and mediums to choose to allow you to let your imagination run wild.

It’s Affordable

Another benefit of screen printing for small businesses is that it’s very affordable. This makes it ideal for small business owners who are on a budget to use.

It’s Durable

The ink used with screen printing is very durable. This means that even if the item is washed or used often, the printed logo and design on it will last for many years. Because of this, it also makes screen printing an economical option.

CONTACT THE BRANDING EXPERTS IN BOSTON

Branding Apparel can be great for a variety of occasions such as job fairs, trade shows, or making sure your team looks official at all times. For more information about NE Design’s custom design screen printing, embroidery services, branding, t-shirts, and apparel services, or for answers to general questions please contact us, or call us directly at (617) 247 2028!

If you own a small business and are looking for creative ways to help market your products and services, NE Design can help you. we are skilled in the art of screen printing and can work to design distinctive pieces that can help your business gain valuable brand recognition, and increase your brand’s public exposure!

The Benefits Of Branded Apparel

Branding:

Creating strong branding is essential when it comes to growing your business and increasing more conversations with existing & potential clients. While every company should have an established brand such as a tagline, logo, or any additional materials that help distinguish your business, not all businesses utilize their branded materials to the max. This blog will highlight some reasons as to how branded attire can benefit your team, corporation, or organization.

Increases Company Visibility

Having a team that is uniform will help increase company and brand recognition; as more people interact with your employees or brand they are more likely to familiarize themselves with the logo, brand, employee, as well as any services or products that your company offers.

Increases Customer Loyalty

By getting your brand out in the open, and having consistent designs across all channels (digital, advertising, physical) individuals may shift towards your company and start making regular purchases

Unites Your Team

Branded Apparel is not only helpful when creating a talking point about your business, it can help to bring your team together by increase camaraderie, as well as an increased sense of unity. Whether you are in need employee uniforms, polos for an event, branded jackets, and so forth, all of these items can come together to bring your team closer, on a uniform front.

Is Great For Giveaways

Creating branded apparel can be utilized for more than just your team or organization. If you are working together in partnership for an event, or charity, it can be beneficial to use unique branded apparel as a giveaway to promote brand engagement, as well as the opportunity to increase brand loyalty as consumers will continually return to your site to see what giveaways may happen again in the future. Branded apparel is an excellent way for customers to share their love for your brand, at the end of the day for every person that is wearing a branded shirt, you now have a walking billboard for your business!

Promotes Growth

Creating a strong brand for your company will help promote growth and consumer involvement as this increase in company exposure on both the physical and digital space can help to increase your overall exposure, thus increasing brand familiarity! The more branded materials you have to utilize for your business can result in an expanding client base, more engagement on your social platforms, and overall good exposure for your business!

Contact the Branding Experts In Boston

Branding Apparel can be great for a variety of occasions such as job fairs, trade shows, or making sure your team looks official at all times. For more information about NE Design’s custom design screen printing, embroidery services, branding, t-shirts, and apparel services, or for answers to general questions please contact us, or call us directly at (617) 247 2028!